Going up mountains is not contradictory to us who revere the ocean. As can be seen in the Quiksilver logo which features "the mountain and the sea," they have a special relationship, a partnership of sorts. And water moves: from the summit to gullies, streams, rivers, flood plains, watersheds, and eventually heading to the open sea. Climbing is a way of tracing the water's path.
Besides, where else to get a better view of the ocean than from up above?